I like it like that: Loeffler Randall
Monday, August 31st, 2009A long-time inspiration of ours, Loeffler Randall, has just re-vamped their site and they’ve included a blog. Could not be more excited! The blog provides lookbooks and behind-the-scenes action, which I personally could not be more excited about. One of their posts is an edited video of the shoot for their newest lookbook. Arlene and I have been taken with their lookbooks and their insane branding since their launch back in Fall 2005 so this video was a rare treat. Here’s to the talent and genius of not only the fabulous designer Jessie Randall, but also to her husband, Brian Murphy, marketing guru extraordinaire!
Loeffler Randall from Petter Ringbom on Vimeo.
There was a shot from their very first lookbook of the Ulla — maybe mine and Arlene’s very favorite shoe of all time (she has 2 pairs in yellow and I have yellow, black and taupe — we’re addicted).
It’s the cutest damn shoe and it was the cutest damn shot. I wish I had a copy to share with you :(. Anyway, the marriage of Jessie and Brian and design and branding got me right from the start. Completely unparalleled, in my humble opinion.
Here are a couple of shots from the Fall 09 lookbook (featuring super-cute shoes we just got into The Shop!)
the Belinda…
and the Rihanna…
Hot, no????











































































