So, i just read on Sea of Shoes that Jane Aldridge has a capsule shoe collection coming out with Urban Outfitters. A number of the comments on her post were rather negative — calling her an “advertising opportunity” and her designs “knock-offs”. I am not going to deny that she is indeed a great marketing opportunity for a conglomerate like UO, nor am I going to deny the obvious influences of Margiela and Ann Demeuelemeester in her designs, but can we just step aside for a second and look at things the way they are? First of all, the girl is a mere 17 years old. Yes, she comes from an affluent family. Yes, her mother is an experienced style maven (with a closet laden with treasures). And yes, she has access to items that most of us can only dream about. However, the girl really knows her fashion and she’s smart enough to grab an opportunity when it comes her way. Even the wealthiest and most pampered of teenagers don’t even know how to pronounce Demeulemeester, let alone know who she is. Be jealous if you will, be critical if you will, but you have to admit that Jane has a taste level more sophisticated than many who call themselves fashion industry professionals. 

Let us not forget — fashion is a business. We recently posted about working a Hugo Boss sample sale and trust me, there was nothing glamorous about it. Were the suits expensive and fabulous? Yes. Was the event surrounded by paparazzi? No. There is definitely a blurry line between fashion and retail and, for some reason, that line seems blurriest in the US. The people that seem to be dressed the worst are the first ones to go after someone exhibiting a sense of personal style. Great style always seems to be equivalent to snobbishness in our society — and it definitely creates a frenzy of envy. Even if the aforementioned is wearing H & M. 

So what do I think about Jane’s collection for Urban Outfitters? I think it’s bloody fantastic! It’s hard to make affordable shoes look good and I think these look damn good. Hats off to Urban Outfitters and to Jane. They may be knock-offs, but I’d rather wear Jane Aldridge Ann D knock-offs than Nine West Marc Jacobs knock-offs any day.