Over in another part of our website, the shop, we carry a little line called Lemlem. Launched in 2007 by supermodel and philanthropist Liya Kebede, Lemlem is a line of women’s and children’s clothing hand-woven in Ethiopia using only natural cotton. Embracing her African heritage, with Lemlem Liya seeks to “add a sense of diversity to the fashion market while fueling prosperity in another.” A very noble cause. Arlene and I were very taken with her hand-woven scarves, wraps and cowls when we first saw them…

Being an online store, we were also very excited that Liya is the model in the Lemlem lookbook meaning that we would have a supermodel on the website. Little did we know that her scarves would sell SO fast that her picture would never even make it up!

Things just keep getting better for Lemlem and Liya, as evidenced by this spread in Italian Elle…

It’s so nice when people use their fame and success for good. Go, Liya. You’ll be seeing much more of Liya and Lemlem on twentythirtyforty.net, that’s for sure.

images from Lemlem Fall 09 lookbook and Italian Elle via Steven Alan showroom