Okay, so our 1-year anniversary is rapidly approaching. They say (at least in retail) that you shouldn’t celebrate your 1-year anniversary. It’s like bad luck, or something. I think it’s like saying “Macbeth” in a theatre. Anyway, Arlene and I are just so happy and excited and shocked and amazed and giddy about the fact that TwentyThirtyForty.net is turning 1 that we just can’t possibly keep it to ourselves. We want all of you to be as giddy as we are, so we’ve decided to bribe you. With shoes!

One lucky lady will take home a pair of brand new, Fall 09 Loeffler Randall shoes.

Will it be the Rhianna? 

the Wendy?

the Lola?

or the Belinda?

That’s some pretty good shoe action right there, no? 

So, how can I win, you ask? Simple. Leave a comment below with your email address and shoe size. We’ll choose and announce a winner on Tuesday, October 13th. Good luck!!!! And thanks so much for stopping by!

*winners outside the United States will be responsible for shipping costs. 

sneak peek LR S10 lookbook

A long-time inspiration of ours, Loeffler Randall, has just re-vamped their site and they’ve included a blog. Could not be more excited! The blog provides lookbooks and behind-the-scenes action, which I personally could not be more excited about. One of their posts is an edited video of the shoot for their newest lookbook. Arlene and I have been taken with their lookbooks and their insane branding since their launch back in Fall 2005 so this video was a rare treat. Here’s to the talent and genius of not only the fabulous designer Jessie Randall, but also to her husband, Brian Murphy, marketing guru extraordinaire!

Loeffler Randall from Petter Ringbom on Vimeo.

There was a shot from their very first lookbook of the Ulla — maybe mine and Arlene’s very favorite shoe of all time (she has 2 pairs in yellow and I have yellow, black and taupe — we’re addicted).

It’s the cutest damn shoe and it was the cutest damn shot. I wish I had a copy to share with you :(. Anyway, the marriage of Jessie and Brian and design and branding got me right from the start. Completely unparalleled, in my humble opinion.

Here are a couple of shots from the Fall 09 lookbook (featuring super-cute shoes we just got into The Shop!) 

the Belinda…

and the Rihanna…

Hot, no????